It’s been over 100 years since Ford introduced the Model TT, which was the company’s inaugural purpose-built truck. It’s not surprising that over 100 years later this company’s trucks are still one of the most popular in the world. For 40 years, the F-Series has been the best-selling truck in the United States and best-selling pickup in Canada for 51 straight years.
Always Striving To Improve
One of the main reasons for this automotive company’s rich and deep history is its willingness to always work on improving its line of trucks. It does this by going to people like you who are truck owners and listening to the features that you want. New innovations that have been implemented on today’s trucks include greater hauling and towing capability, driver assist technologies and advanced engines that help improve efficiency.
A Touch Of History
Consumers knew what they wanted back in 1917, and the company gave them the toughness in a vehicle that they demanded. Customers were happy with the Model T, but they wanted something that could provide them with greater utility for deliveries and work as well as the ability to haul heavier loads. Customers were answered back with the introduction of the Model TT. While it kept the engine and Model T cab in its design, the truck used a heavier duty frame. This gave it the ability to carry a 1 ton payload, which was the first of its kind.
A Vision Of Increased Toughness And Comfort
Henry Ford’s vision for the future of the Model TT included increased functionality. This would include a way to accommodate third-party beds, other add-ons and cargo areas. By 1928, the founder replaced the Model TT with the Model AA. This truck became even tougher by offering a 1.5-ton chassis. Yet, just as it is today, that toughness was combined with a comfortable ride so that customers who bought the Model AA could take it to church as well as use it on the farm.
Creation Of The Company Brand
By 1961, the company had introduced its fourth generation of the F-Series. It continued to release revolutionary features like the twin I-beam front suspension that was first provided to customers in 1965. In 1967, the upscale Ranger package was released, which promised and delivered a lower chassis profile, power brakes and steering as well as improved durability, value and comfort. In 1974, innovations continued to improve in the area of comfort when a larger SuperCab option was released.
A Slogan Is Born
In 1975, the popular F-100 truck was replaced with the F-150, which had a higher capacity. By 1977, the F-150 had become the leader in the sales race by selling 26 million trucks. It was in that same year that a writer at a truck magazine accidentally created the well-known slogan — Built Ford Tough. It’s fast become the chosen mantra for the entire team who helps build trucks at the company and a brand promise to anyone who buys their trucks.
Becoming Family Vehicles
Rather than renting a truck to handle a big job or to tow another vehicle, boat or trailer, families started purchasing trucks so that they could use them during the week and then enjoy their hauling capability on the weekends when they took the family on a weekend getaway. The company saw this change and became more active in offering premium edition trucks like the Lariat package, which was presented in 1978. It offered consumers power locks and windows, leather trim as well as air-conditioning.
Expansion Of A Tough Lineup
In 1998, the history of introducing tough trucks continued with the release of the F-Series Super Duty. These trucks were designed for heavy duty work. Starting with the F-250, they evolved into the F-750, which was a line of trucks that were best suited for commercial applications.
Increased Capabilities And Efficiency
The company continued to expand its F-Series lineup by adding Limited, Platinum and Team Ranch model trucks, which were equipped with sunroofs, heated seats, leather-trimmed premium seating and tow ratings that were in the 15,000-pound range. They also focused on efficiency by debuting EcoBoost V6 engine technology in 2011. This technology provided truck customers of the company with more power and better fuel economy. It was followed by the 2015 F-150, which had a military grade, aluminum alloy body — a first in the industry.
The company is also a leader in the specialty truck segment. Its innovations are always expanding, which can be seen by the F-150 SVT Lightning, Harley-Davidson F-150 and the F-150 Raptor. In 2017, the second-generation Raptor featured a 450 horsepower EcoBoost V6 engine as well as a Terrain Management System and 10-speed transmission.
These trucks have always been there to carry consumer loads, people and get the job done.